Based on the insights of 3,500 international companies, Jungle Scout has taken a close look at the developments and strategies of Amazon sellers. The trend: Despite ongoing supply chain problems, the majority is optimistic. […]
The current “State of the Amazon Seller” report by SaaS tool provider Jungle Scout provides insights into the development of 3,500 brands and companies from 117 countries that sell on 20 Amazon marketplaces. Amazon’s third-party net revenue grew 28 percent year-on-year in 2021, accounting for 22 percent of the company’s $470 billion in revenue. Sales of sellers in the 4th quarter reached $ 30.3 billion.
45 Percent of the sellers surveyed said that their profits have increased between 2020 and 2021, and 95 percent plan to expand their business in 2022. In addition, according to the analysis, it is expected that 76 percent of Amazon sellers will be profitable in 2022 – even though 90 percent of them are affected by the negative effects of supply chain problems.
Further findings of the study:
- 32 Percent of sellers will increase their marketing and advertising spending in 2022.
- 67 Percent are concerned that Amazon is changing search results in such a way that paid results are clearly preferred over organic results.
- 39 Percent of sellers will expand their brand this year through social media, influencer marketing or other marketing measures. 53 Percent would consider working with an agency to build and manage their business.
- More than half of Amazon sellers also sell on Walmart and use Shopify. 30 Percent are also active on platforms such as eBay, Facebook and Etsy.
- Rising shipping costs are a major concern for 64 percent of sellers.
- 46 Percent of sellers waited for months to receive their goods in 2021 due to challenges in the global supply chain.
- 44 Percent have lost $5,000 or more due to supply chain issues.
“It’s encouraging to see that Amazon sellers continue to thrive in the ever-evolving ecommerce landscape. Especially despite a global pandemic and supply chain disruptions. This speaks for the perseverance and adaptability of Amazon sellers. The steady growth of Amazon and e-commerce shows that consumers can rely on e-commerce companies in uncertain times and sellers can count on a stable source of income,“ says Greg Mercer, founder and CEO of Jungle Scout.
*Alessa Kästner is a graduate of the Burda Journalism School, volunteered at Playboy and wrote for titles such as ELLE, Focus as well as advertising and selling. Her core topics as an INTERNET WORLD editor: Digital lifestyle, marketing trends, sustainability and social media.