The annual “Ads Safety Report” lists how Google enforces compliance with advertising guidelines and how many violations have been prevented. In 2021, more than 3.4 billion ads were blocked or removed. […]
When Google makes decisions about ads and other monetization content on its platforms, the safety of users is always the top priority, the group emphasizes. We continuously invest in appropriate policies, in teams of professionals and in enforcement technology to prevent misuse.
The annual “Ads Safety Report” summarizes how Google enforces compliance with the advertising guidelines and how many violations have been prevented.
These are the results for 2021:
- More than 3.4 billion ads have been blocked or removed for violating Google’s policies.
- About 5.7 billion ads were restricted.
- More than 5.6 million customer accounts have been deactivated due to policy violations – this number has tripled since 2020.
- At least 1.7 billion ads from publisher sites have been blocked or removed, and more comprehensive site-level enforcement actions have been taken for about 63,000 publisher sites.
- On no less than 500,000 pages, ads were blocked that contradict the guidelines on health-endangering claims around Covid-19 or spread demonstrably false information. They could affect confidence in elections or democratic decisions or participation in elections.
*Susanne Gillner is editor-in-chief of INTERNET WORLD. She has been supporting the brand for over ten years and writes about topics such as e-commerce, online marketing and social media.
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