Hybrid working models have prevailed

Hybrid working models have prevailed


The past year has fundamentally changed the way we work. Much of it will be preserved even after Corona. […]

The past year has turned much of what we thought we knew about modern work upside down. While the office used to be the central hub in many companies, 73 percent of employees now want flexible work opportunities beyond the corona crisis, according to the Work Trend Index. Two-thirds of managers are also considering redesigning their office space.

Others go a step further: Dropbox, for example, wants to almost completely eliminate the office – true to the motto that good results are more important than hours spent, as Andrea Trapp, Director of Business EMEA at Dropbox, explained in a recent interview.

This makes it clear that the next major upheaval in the world of work is imminent. Hybrid working models, as they are increasingly being lived today, belong to the future, they will change our everyday work beyond the pandemic. For example, a study by the Boston Consulting Group and KC Research shows that nine out of ten managers expect hybrid working to last in the long term. However, the collaboration across spatial boundaries is impossible without innovative collaboration solutions.

Collaboration is at the heart of modern work

Last year, organizations of all industries and sizes gained their own experience with it – and showed that productive work is not only possible in the office. At the same time, the Work Trend Index also shows that virtual work intensity has increased in the last year: the time employees spend in meetings has more than doubled worldwide, meetings take an average of ten minutes longer than in the previous year. And in February alone, the number of business Outlook emails increased by 40.6 billion compared to the same month last year, according to Microsoft.

Video conferencing is an important format for remote collaboration, but it takes much more than that: for example, a central file storage so that employees always know where to find information and documents, functions that make task distributions transparent and simple, as well as various communication channels for exchange with individuals, groups, teams or entire organizations, tools for joint editing of texts, tables or presentations – without version chaos in the e-mail inbox. At the same time, a digital work platform must be able to individually adapt workflows and merge them into one environment. A study by Forrester shows that employees spend on average about 15 to 25 minutes a day switching between applications. So hybrid work also brings challenges.

But this development is also a great opportunity for resellers, who can not only score points with the sale of hardware and software to their customers. For example, they can help you to better design workflows in a hybrid world and thus increase efficiency and employee satisfaction. Consulting services such as training, compliance with data protection and security are services that will be particularly important this year.

* Waltraud Ritzer is responsible for Business Solutions and Operations & Practice at Telecom Handel. Her focus is on telecommunications, IT and e-commerce. The spectrum ranges from modern communication platforms such as unified communications and collaboration (UCC) to solutions from the cloud. She also writes for sister publications Internet World Business and Com.

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