The new app of the payment service provider Klarna is launching with a great claim: it should be a “super app” that covers all use cases that an online shopper needs. This should also include shopping in shops that are not Klarna partners. […]
With the international launch of its new app, the Swedish payment provider Klarna promises that this one app will replace all smartphone programs that an online shopper would otherwise need. According to a press release from the company, the app should allow the consumer to “do all online shopping in one place: shop online everywhere, receive offers and notifications about price reductions, manage payments and track shipments”.
A special innovation is the so-called “one-time card”. This means that users with a Klarna customer account can also shop at online shops that are not Klarna partners. The purchase amount is virtually “advanced”.
Other apps should be superfluous
With the new app, Klarna is starting an attempt to move the position of the payment provider from the checkout at the end to the beginning of the customer journey. Because the Klarna app makes it possible to visit any online shop and thus makes the use of other shopping apps superfluous. If you visit a shop via the Klarna app, the Swedes promise that you will benefit from personalized special offers, you can be informed about availability and price changes and create wish lists.
A shipment tracking is also integrated. If you buy in a shop via the app, a browser integrated in the app takes over the presentation of the products. This also applies to shops that are not Klarna partners. A 1-click payment is available for quick checkout, problem reports and returns should also be handled via it.
For the near future, the group is planning further functions, such as a wallet for loyalty cards and a live shopping format. In addition, Klarna is planning “the integration of third-party providers in order to create even more solutions and services for the best possible shopping browser of the future.“
The new Klarna app is now available for iOS and Android. The list of countries for which it is available includes USA, UK, Australia, New Zealand, Germany, Austria, Spain, Netherlands, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.
*Frank Kemper joined the team in 2001 and headed the print edition of INTERNET WORLD from 2013 to 2020 BUSINESS. The graduate of the German School of Journalism in Munich can look back on over 30 years of editorial experience and has been online for almost as long.