Prime Computer launches sustainable laptop

Prime Computer launches sustainable laptop

With the new PrimeBook Circular, the manufacturer Prime Computer wants to set new standards in terms of sustainability: the notebook reduces the CO₂ footprint, since whole devices no longer have to be purchased by replacing defective components. Electronic waste is avoided and the operating costs are reduced in the long term. The laptop is distributed via the ADN. […]


In everyday work as well as in private life, it is still common practice to throw away old devices that are no longer powerful or state-of-the-art and replace them with new devices, although individual components still work perfectly. The Circularity Gap Report 2020 shows that more than 90 percent of primary resources no longer flow back into the economic cycle.

This is where Prime Computer comes in and can significantly extend the life cycle of the products due to a cooperation with Intel. In this way, most hardware components can be reprocessed and recycled – without sacrificing performance. This has not only ecological advantages, but also financial ones, because the replacement of individual components is much cheaper than a complete new purchase of expensive hardware for business use. “The days when companies had to dispose of entire IT hardware systems just because a single part of them was outdated are finally over and the waste of intact components such as housing, display or battery is now a must,” ADN Managing Director Hermann Ramacher is pleased and repeatedly points out that the modularity of Prime computer systems is not only good for nature and the environment, but also protects the wallet of the corporate customers of his resellers in the long term.

For the resellers of ADN, the possibility of selling components afterwards creates new lucrative, long-term business opportunities. “In addition, it is good for customer loyalty if the business relationship does not end with the laptop purchase due to the modularity of the PrimeBook Circular,” Hermann Ramacher points out additional marketing potential for his resellers. The so-called circular modularity, which means an extended product life cycle, can benefit all companies that want to improve their environmental balance and set an example for others.

Sustainable and efficient

A look into the inner workings of the PrimeBook Circular shows that environmental awareness and top performance are not opposites: in addition to the Celeron 6305 and the eleventh-generation Intel Core i5 processor, a version with an eleventh-generation i7 processor is also available, which are compatible with future versions thanks to modularity. In addition, the laptop has a choice of 4, 8 or 16 gigabytes of RAM, an SSD slot for up to an additional 1 TB of storage space and a powerful 77 Wh battery.

The new PrimeBook Circular laptop complements the ADN sales portfolio of Green IT hardware solutions from Prime Computer. For example, the range already includes low-maintenance, economical mini-PCs and servers that are excellently suited for use, for example, in the fields of gastronomy, education, healthcare, for the Internet of Things or the office with a design claim. The ecological hardware concept of Prime Computer includes the second life cycle through reusability right from the start. The energy-efficient and long-lasting green IT products from Prime Computer thus enable companies to achieve their ambitious digitization and environmental goals and at the same time reduce operating costs.

For the coming months, Prime Computer has also announced a systematic expansion of the Modular Circular Electronics product line.

More information about the PrimeBook Circular can be found on the website of Prime Computer or on the website of ADN.

Conference on the topic: Sustainable IT 2022

If you want to find out in detail how any challenges on the way to sustainable IT and sustainable business can be circumvented and what business opportunities lived sustainability opens up, please refer to the “Sustainable IT 2022”, one of the largest German-language conferences Conferences for Sustainable IT. This will take place on March 29, 2022 from 9 to 17 o’clock. Interested parties can register here.

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