Relevance of Privacy & Trust for Digital Marketing

Relevance of Privacy & Trust for Digital Marketing

Online marketers are not having an easy time at the moment. More and more data protection laws worldwide and constantly new developments and technologies in the market are changing the possibilities in marketing. At the same time, customers are becoming increasingly aware of data protection and transparency and are actively demanding this. You can find out what you need to pay attention to when building your data strategy at ProgrammatiCon 2021. […]

pCon 2021 – the 6th ProgrammatiCon is dedicated to the topic of consent in the Conference Week, among other things. The online conference will take place from 8 to 12 November 2021 and will be presented by e-dialog, the internationally active specialist agency for datadriven advertising. At the focus day on Consent Management, experts from Usercentrics and OneTrust share insights for successful data-driven campaigns in the field of tension between trust and data protection.

Successful data strategy with Consent Management

Leonard Seilkopf / OneTrust (c) OneTrust

Is the industry at a crossroads? No, because it turns out that users are still willing to share their data – IF they are sufficiently informed about it AND they have confidence in the reasonable processing of their data AND have the opportunity to control the data flow. As part of the Programmaticon Focus Day on Consent, Usercentrics privacy tech expert Tilman Harmeling will use a cookie consent banner to show why professional consent management should be an integral part of your data strategy.

Advanced Setups for Opt-in solutions

In contrast to simple “cookie banners”, a consent management platform (CMP) is used to obtain, manage and document the user’s consent to data processing in compliance with data protection regulations. Therefore, these CMPs are a fundamental part of a solid data protection strategy. Sandra Wojciechowska, Head of Consent Management at e-dialog, explains how multi-domain and multi-company setups are also possible.

Consent Management in the Post Cookie Era

Tilman Harmeling / Usercentrics (c) Usercentrics

What happens after the end of third-party cookies? Marketers, advertisers and publishers have long relied on third-party cookies for tracking, data collection, personalization and targeting of advertising. To the extent that browser providers offer more transparency, third-party cookies will be abolished. In his presentation at ProgrammatiCon, Leonard Seilkopf, Account Executive at OneTrust, will give an overview of the status quo and future developments as well as the ecosystem that is driving these changes forward.

Afterwards, representatives of consent management software solutions, agencies and advertisers will discuss trends and best practices for consent strategies as well as the relevance of the topic for the post-cookie era.

Free Livestream Tickets for Advertisers

All details on the Consent day and the other days can be found on the ProgrammatiCon website. Advertisers have the opportunity to participate in the livestream of the Conference Week for free, for agencies and publishers there is the weekly ticket for € 299,-. In addition to lectures, boot camps for beginners and deep dives for advanced users are also on the program.

About the ProgrammatiCon

The ProgrammatiCon, the largest D-A-CH trade event around Datadriven Advertising, will take place again purely online in November 2021.  Experts from Facebook, YouTube, Google, Teads and many more will show their best practices. Free livestream tickets are available for advertisers!

  • > Bootcamps 4.-5.11.2021
  • > Conference Week 8.-12.11.2021
  • > Workshop Week 15.-19.11.2021

More information: programmaticon.net #PCON2021

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