Who knows the most important SEO Trends, it must not necessarily be at an advantage. Because many Website owners neglect is still the basic tasks to be a good search engine optimization. What remains of 2020, important and, in addition, important.
The search is changing constantly. But in Essence, the Intention of Google has Long been clear to the user the best possible results to play and so – so the search engine giant to offer a “best and unique experience”. Not for nothing is the modern Translation of SEO is now “Search Experience Optimization”.
You could improve the search results sooner with Tricks and manipulative techniques to one’s own advantage, is SEO has become much more complex and holistic. What to understand some of the decision makers under the classic search engine optimization, is only the tip of the iceberg. Adjacent disciplines such as UX Design, and Conversion optimization to SEO success as a modern, fast and secure technical infrastructure. Instead of unfiltered potential Trends, it should go in this, as in the next year is to focus on the measures for SEO, the greatest leverage.
Who wants to permanently occupy the front seats in the Google search, you should devote themselves first to the market conditions. Specifically, the views of the current top results and a critical examination of the represented competitors is recommended. For the evaluation of the Ranking potential of their own Website, two criteria are important:
- Trust and trustworthiness
- Content and offer relevance
Why Trust and trustworthiness? Back in 2008, Eric Schmidt, former CEO of Google has brought, said: “brands are the solution.” In this sense, each site should ask operator if its brand is so well known that it would be called, if you were to ask in the age of “family feud”-a Tradition of 100 people, in which providers it refers preferably to a specific product or service. The Website is not mentioned here, is you have to fight, perhaps against windmills. The topics of environment is highly competitive and the competition in terms of Backlink popularity unreachable, you should reconsider the Keyword strategy.
Just in the area of “fashion” is the number of brands and retailers and almost infinitely large. For a rather unknown brand, it is simply impossible to rank for a generic term like “dresses”. Pure Link-building can lead only to a limited extent Be. Instead, providers should consider whether you can occupy a certain niche for himself, the fits to the power supply and Image of the brand. A Keyword-focus on “sporty clothes for a provider such as planet-sports.de” much more expedient than the generic term “dresses”.
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Why Content and offer relevance? Landing pages must also comply with the content of the user expectations. The recent Google Updates, focused on the user’s intention. Therefore, search engines should compare optimizer Websites for each Keyword, and always with the Topwettbewerbern at factors such as content, Content Integration, or product portfolio. Of course, request your own Ranking signals apply to any search.