About UX or user experience.
It is fashionable, we hear it everywhere, sometimes more accurately and sometimes, with less fortune, taken completely out of context.
It is not a new concept, and for years has been accompanying us in every decision we make when designing and outstaffing developing an application, app or website . Perhaps the two big differences (and why it is important) that it has today lie in the user and the company.
We will start from the beginning,
What is UX? According to the creator of this concept, Don Norman said:
“I invented the term because I thought that human interface design and usability covered too little: I wanted to cover all aspects of people’s experience with a system, including industrial, graphical, interface design, physical interaction, and manual”
We could then define it as the set of factors and elements relating to the user’s interaction with a specific environment or device and whose result is the generation of a positive or negative perception of that service, product or device. Put more closely, it’s about the level of total user satisfaction when using your product. This depends not only on factors related to the design (usability, accessibility, graphic design, and visual quality of the contents, buscabilidad or findability, usability, etc.) but also of aspects of the emotions, the feelings, the construction and transmission of the brand, product reliability, etc, Is a very powerful tool, it depends on who they are, or move away, and also develop an opinion of the product in it, that sooner or later will come to the fore putting the user of your hand or in front of you.
Still, is it that important?
A report in the “Global Web Index” reveals that 8 out of 10 Internet users are smartphone users. If we add to this data the study carried out by the application analysis company “Flurry”, we have that the average time that users spend glued to their phones and/or tablets is 158 minutes daily. Of this time, the average user spends 127 minutes on mobile applications and only 31 minutes on websites.
But, there is even more, the trend says that in a short time the use of the Mobile will be imposed as the most used by users for their access to digital content, and this does not mean anything more than the personalized user experience will be the norm and not an exception.
But let’s talk about user. On the one hand, we must consider that mobile applications are already part of our day to day, and that has made users increasingly have a more polished taste about design and usability, they have been educated visually and technically throughout these years. They no longer just use the apps or content themselves with an attractive design. Today’s user demands a minimum quality when facing an application, concepts such as simplicity of use, speed of action (facilitate the user’s actions) keep the user informed in a clear way (if something seems strange it is possible that the user distrusts it), language and close Design (avoid technical jargon), security or Navigation Order, among many others, are basic when you want your application to have a considerable social acceptance, or at least, that the user you reach does not eliminate it within 5 minutes of having it on your smartphone (very common practice today).
On the other hand, the concept “UX ” has gained a fierce importance within the companywhere they realize the value that is already not only as a way to differentiate yourself in the market against the competition (the great challenge of any business), but also as a tool to strengthen users by giving them with the product they acquire experience comfortable and human, making the consumer an advocate of the brand of the product. In the end it is about the search for user satisfaction about the brand. And, we wonder, can UX help in that task? Yes, and this is why the UX gains so much strength today, and it is why the company and sectors such as marketing or design place so much emphasis on its good use. This is why the figure of the UX designer was born, whose main function lies in turning design around the person. Sometimes what works from an aesthetic point of view may not work in the same way in the hands of a user, assuming this a frustrating experience for the consumer, and, consequently, for the product.
So, how do we start working in UX? What to improve?
We could put as a heading three notes to take into account.
* Know the user for whom the product is intended (qualitative and quantitative research)
* Initial questions: what needs does the user have? What capabilities? What do you expect to find? What motivates you to use it?
* Test the design, test the application (through users) and never underestimate the feedback you receive from the user, something that will surely improve your product.
We will continue talking about the UX design and we will incorporate the UI design (concepts that are usually confused or taken for equal being different, although complementary). One of those inseparable couples like Bonny & amp; Clyde, Batman and Robin or, the classic, Good Cop/Bad Cop.