When working with the client, the IWanta.Tech team applied a holistic approach to identify the client’s wants and needs. Only by conducting thorough research could we understand the users’ pain points as well as their goals. Based on that information, we could create user personas and user flows, suggest essential features and functionality for the future fitness solution. In six months, the IWanta.Tech team developed and launched a fitness app. The app enables users to set up objectives, broadcast their workouts, monitor their diet. Moreover, users can connect the fitness app to as many trackers as possible, plan their routes and track their current location. Once the app went live, IWanta.Tech’s software engineers gathered real users’ feedback to add more features and make improvements to the existing ones.