Thales gives 5 tips for safe shopping on Amazon Prime Day 2021

Lockdown drängt zunehmend auch stationäre Händler in den E-Commerce

Online Shopping

By Todd Moore, VP Encryption Solutions at Thales

Todd Moore, Vice President of Encryption Solutions at Thales

On June 21, Amazon Prime Day invites you to bargain hunt. Many consumers in Germany are looking forward to the event. However, there are a number of security risks and cyber threats that you should be aware of. Consumers may be savvy when it comes to threats like phishing and fraudulent landing pages, but many don’t realize that their personal information is at risk from cyberattacks long after it’s actually delivered. In fact, the Thales Data Threat Report 2021 found that 48 percent of German companies have seen an increase in the volume, severity and scale of cyber attacks in the last 12 months.

Consumers should ensure that they use strong passwords and multi-factor authentication to protect their data. However, the primary responsibility lies with retailers to implement end-to-end encryption of sensitive payment data. However, many are lagging behind: 61 percent of German companies have failed a compliance audit in the last 12 months.

With retail sales expected to rise sharply this summer and through the end of 2021, attackers could try to exploit consumers ‘ frivolity during shopping events such as Amazon Prime Day or Black Friday. Therefore, consumers should be wary of fraudulent activity. For retailers and all businesses that want to ensure security, agility is key. In practice, this means that you need to continuously evaluate, respond to, refocus, and invest in your infrastructure, teams, and training at all levels.

Top Tips to Avoid Prime Day Hackers

Consumers should follow the following tips to stay safe when shopping online:

  1. If you use a free but insecure Wifi network, use a trusted Virtual Private network (VPN).
  2. Do not click on links that you receive by email or SMS. Instead, enter the URL of the website directly into your browser, or, if you’re mobile, directly through the app
  3. Enable the two-factor authentication services of the websites you visit to enable an additional layer of security and ensure that only you can access your accounts.
  4. Make sure your software, operating system, and security tools are up-to-date, as well as the latest patches installed to protect your devices from vulnerabilities.
  5. To protect data integrity, only use devices and infrastructure that have strong security technologies, such as encryption and two-factor authentication.


Amazon Prime Day 2021 will set new records in the current online shopping boom. If consumers follow these tips, then nothing stands in the way of safe bargain hunting.

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