Mobile World Congress 2016

Mobile World Congress 2016

As usual, this year we will be at the Mobile World Congress in Barcelona. On other occasions, we have been visiting, in order to see the latest developments in the sector, where we especially liked the pavilion of Spain, Catalonia and the representation of different countries. You can find very innovative startups and Services, hand in hand with small companies that are emerging.

The pavilions of the multinationals, are spectacular, and worth visiting, but not attractive at the business level. Other sectors such as the promotion of Apps and user acquisition for Apps, are quite complete, with a good Spanish and international representation, highlighting agencies such as App Annie, Adjust, Hi-media, AppTurbo, etc.they are usual in the sector, and you can also start a good conversation with them in other more specific events such as Appsworld or Apps promotion Summit.

This year, however, my colleague Pablo Romeu and I will attend, representing Develapps, invited by IBM, due to our recent entry as business partners of the firm. Specifically, we will attend the IBM MobileFirst platform presentation event, which consists of a complete platform of services oriented to the development of enterprise Apps, and that allow the use of the technology and cloud services existing in IBM, such as the entire range of Bluemix Services.

Among the dozens of services MobileFirst include robust systems of data security, very important in sectors such as Fintech, Health systems, geo-location Wi-fi and iBeacons as IBM Presence Insights (Very attractive for the Retail sector and m-commerce), or services to owners of IBM as a computer cognitive through Watson.

Finally, we hope to be able to return to 4YFN, a side event, organized during the same period as the Mobile World Congress, but oriented to Startups. It is a very important event, which is attended by the most innovative startups of the moment, in order to demonstrate their products and services, and where the best investors usually go to look for business or investment possibilities. It is a much more relaxed atmosphere, with young people, music and some bars, so it is always interesting to make a stop.

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